Maridon Marketing – quote – Just how important can a Google Analytics get?
For bloggers and online business owners, Google analytics is very essential especially that it helps monitor website visitor statistics. Google Analytics is one of the most popular website analytics tools for today’s business owners. It is a powerful application that integrates seamlessly with most websites, which includes those built on WordPress platform. Furthermore, Google Analytics helps generates the data you need to make more informed decisions about design, content and usability.
Although Google Analytics may come off as quite challenging for those who are new to tracking site activity, but it could be easy-breezy once you’ve mastered the basic tips we’ll give you.
Think Long-Term
Sure it’s helpful to track your user traffic and site’s activity for a few weeks or even a month but it is better to have at least 3-6 months of data to really identify key trends in user behavior. Through Google Analytics, you can have a report on long time frames, which could further allow you to get a clear picture of how visitors are using their pages and navigating their site.
Go Deep With Visitor Details
Website tracking does not only involve looking at how where your visitors come from, it also includes how people are finding your site. Deep dive into your analytics by looking at where your visitors come from by checking their location details and taking a look at which search engines are giving you the best results. You can also identify trends in user behavior which include how long users stay on your site and which pages they visit most often. When you are keen on the trends in user behavior, you can start making tweaks to content, design and functionality to further improve the overall experience of your visitors.
Track keywords
Tracking keywords is very essential for your site’s SEO status. Implementing SEO through the use of long and short tail keywords and tracking their progress in Google Analytics is still an effective way to increase site traffic. For you to further get the most out of your Google Analytics keyword functionality, it is important to look at which keywords visitors are searching for by checking your site’s search engine referrals. If you optimize your titles and other content with the specific keywords that location and industry specific, your site’s visibility will increase. Moreover, make sure that you also keep up with how your content performs. You can use Google Analytics to track how successful your keywords are in terms of attracting new visitors and increasing conversions.
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